Value Proposition Help Request

I haven’t said much about it lately, but I’m still plugging away at the performance mentoring project.  I have a business name, a logo of sorts, a domain name secured and a content management system in place.   Much of this is thanks to my husband.  He’s a fantastic ideas guy.

I have a framework from which to begin a mentoring/coaching relationship, which includes Human Patterns® and a questionnaire that assesses your performance platform connections and current environmental stressors.  I even have a pricing strategy.  Now it’s time for me to get to work filling in the website content that describes my business and value proposition.

I want the value proposition to accomodate two things:

  1. I think it’s important that I leverage areas that are my natural abilities and/or well-developed skills from years of work.  For example, I can help those that struggle with saying no without causing a rift in a relationship, feeling overwhelmed with too many priorities, and are unsure of how to go about achieving excellence. 
  2. I also know it’s important to offer a value proposition that solves the problems of a group of people who have the resources to invest in their solutions.   In other words, I can focus all I want on what I think I’m good at, but it doesn’t matter much if there’s no market for these services.

I’ve got a pretty good handle on #1.  All I need to do is take my list of competency and temperament strengths and rephrase them into a solution to someone else’s problem.  It’s #2 that I could use some input on.  I’m not suggesting that my (probably small) blog readership is the same thing as my target client, but those of you who read this certainly know other people right?   So tell me what your (or your friends’) greatest frustrations and obstacles to peak performance are.  If you have suggestions related to #1, that’s cool too.

Thanks in advance.

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4 comments to Value Proposition Help Request

  • Brett

    I think mine is self-sabotage nutritionally. :) Others I see a lot are over-training and lack of sleep. Fortunately, I ‘m pretty good about that. Caffeine and stress are also huge problems for me and some of my pals.

  • Angela Kidd

    I do actually think my husband falls into your target audience and here are some areas I think he would say he/others like him could focus on:

    1. using time and energy efficiently
    2. prioritizing
    3. recognizing when others aren’t as motivated as you and you might be burning them out (I’m worried he’s driving his interns crazy)

  • Rob

    I’ve had a triathlon coach in the past and here are some things I think could make for effective performance mentoring:
    1) Like Brett says, nutrition is a big item.
    2) Making training plans w/ variety. Somehow if workouts could be made into challenges/games it keeps the motivation level up.
    3) Motivate athletes to push past those pesky plateaus and establish new performance goals.

  • I am most grateful for every response I get here, but to clarify, I’m not looking to be a triathlon coach. There are many excellent, highly qualified coaches that I know in North Carolina and across the country. My niche is more along the lines of “life coaching” with the angle being on across the board performance.

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